The Ides of March is upon us, and although the snow will
still occasionally fly here in Northeast Ohio, spring is just around the
corner. Spring kicks off a wide variety
of fund raising events throughout the area ranging in size and scale. Development and marketing departments have
been working since last year’s campaigns in colleges, universities, theatre
companies, museums, and hospitals (among others) to ensure as many
philanthropic dollars flow their way as possible. This is no easy task with so many wonderful
causes and non-profit organizations throughout the greater Cleveland area. So, what works?
As with any event, know your audience. Once you know what makes them tick, it’s easy
to target what will impress them.
Sometimes, this is in the venue selection and décor. Other times it is with food or
entertainment. We have been lucky enough
to light several high profile fundraisers.
We have seen that the most successful nonprofit events are when all of
these elements come together flawlessly.
Creating an interesting atmosphere increases engagement with auctions
and other interactive revenue generating ideas.
Each detail supports and flows to the next, enhancing the theme at every
turn and creating that wow factor guests and donors notice. As long as they feel like a VIP, they will
keep coming back and spread the word.
Although I am a bit biased, lighting can be the most
important element to enhance any fundraiser.
A skilled designer can help guide guests through multiple spaces, draw
focus to auctions and sponsors, and enhance any theme imaginable by creating
appropriate atmosphere for each stage of the event. Need some of that wow factor for your
upcoming fundraiser? We’d love to
help. Contact us today at 216-912-2199, send us an email or visit our website! ~Maureen E. Patterson, Lead Designer Solus Lighting LTD
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