Wednesday, September 19, 2012

innovation through illumination

Solus Lighting LTD has the tag line, "innovation through illumination".  It is what we strive to do with each and every event, it is what we believe in and it is what we believe best serves our clients.  What exactly does innovation through illumination mean to us - and more importantly what does it mean for our clients?  Well, that is an excellent question.  In this blog we will tell you what innovation through illumination means to us and how we use this mindset everyday for the betterment of our lighting designs & for the benefit of our clients.

There can be many obstacles when talking about a light design for a special event.  There could be an issue with the event space itself, with the availability of a certain piece of gear that we think should be on an event, or perhaps the budget for the event is tight.  No matter what arises, a trained lighting designer can use their knowledge and expertise to keep the look they and the client wants but at the same time be able to make the necessary adjustments.

Let's take a look at all three of those limitations on one job.  In a perfect world we, along with any other special event lighting company, would love to have an unlimited budget.  This is not the norm or reality in many markets.  However, no matter what the budget for the event, you as the client should be able to get the biggest bang for your buck.  We recently had a client who wanted some automated lighting for a special event.  When we presented the light design and the quote, it was a bit out of range with the budget for the show.  So our lead designer sat down with the client to talk out what he was trying to get out of the lighting.  Ultimately, they wanted the movement & color changing of an automated fixture for the price of a reverse mirror ball DJ fixture.  The fixtures had to be small, because of limitations with the performance space.  The fixtures had to be able to take the elements of a September in Cleveland, Ohio - as the space was outside & exposed to those elements, which in September in Cleveland it could have snowed!  With our experience in the entertainment lighting industry, our knowledge of what gear is out there and most importantly remembering that we use "innovation through illumination" we were able to come up with some fixtures that made everyone happy and the event a great success.  We were able to keep the integrity of the design, achieve the desired effect, mount the fixtures safely and stay comfortably within the event lighting budget.

This is just one example of how we stand behind our tag line & company.  We could offer up many more, but in the interest of getting some other things done today - we will stop there.  If you would like to hear more or talk with us about how we can use innovation through illumination for the lighting of your special event, please don't hesitate to pick up the phone or keyboard!  Check out our website.  It has all of our contact information and it's pretty cool too!